What designers can see @CannesLions2017?
Every designer needs inspiration in order to create and to improve. He must be aware of the trends and keep in touch with the best people in the field. What better place to do this if not at Cannes Lions, International Festival of Creativity? Despite the cliché related to designers cultivating only the events tailored for their niche discipline, at Cannes one can explore a solid, global competition for best design solutions and meet remarkable speakers as well.
Surreal Visuals in Advertising
Man always wanted more. Reality wasn’t enough for him. For centuries, humans relied on creative storytelling to imagine a more utopian world. Keiichi Matsuda, designer and film-maker, examines the implications of emerging technologies for human perception and the built environment. He is interested in the dissolving boundaries between virtual and physical, working with video, architecture and interactive media to propose new perspectives on the cities. Alongside Terrence Morash, Creative Director at Shutterstock, he will talk about the hyper-reality, a new creative trend that is emerging and is set to dominate the future of advertising.
Beyond the Image Connection
Integrity and impact. Mario Testino, widely regarded as one of the most influential fashion and portrait photographers of our time, will be joined by Elaine Welteroth, Teen Vogue Editor-in-Chief, to discuss the keys to connecting both human-to-human and brand-to-consumer. In today’s world of rapid content consumption, where creating a breakthrough campaign has never been tougher, Mario will explain how he puts authenticity and integrity first, allowing his collaborations to stay rooted in identity.
How to do it right
Why the world needs more advertising? And how can brands make the world a better place? David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman of North America and Andrew Robertson, CEO BBDO, will talk about the opportunity that brands have to do the right thing and to make a meaningful connection between the brand and what really matters to the consumer. David has personally won over 100 Cannes Lions and over 100 One Show pencils. Recently, he was named one of the top ten creative directors of all time in a story published on the Forbes CMO Network.
Individuals who have made significant and outstanding contributions to creativity across the industry are awarded ever year at Cannes Lions. This year, David Droga, Founder, Creative Chairman, Droga5 will receive The Lion of St. Mark Award. He is to date one of the most awarded creatives in the history of the Lions with almost 200 Awards. He will talk about his work, mindset and motivations that helped him become one of the world’s most prolific creatives.
If you want to take the most of this year’s Design knowledge don’t miss Chief Creatives on The Beach event, where Shaun Mcilrath, Chief Creative Office, Iris and Philippe Meunier, Chief Creative Officer and Co-founder Sid Lee, will discuss about what keeps them awake at night, what work has inspired them and which new trends are worth following. Also, don’t forget the Tour of the Work – Print & Publishing.