Media iQ appoints Nicola Young as Vice President of Marketing EMEA

Cristina Blanaru Business, Creativity, Marketing

Media iQ, the leading global analytics and technology company, announced the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio.

In her new role, Nicola will be responsible for driving the marketing strategy for Media iQ across the key EMEA regions. She will play a pivotal role in helping Media iQ reposition itself as a company which combines human ingenuity with marketing intelligence data, to help businesses thrive. This the latest in a number of recent hires from the Chief Marketing Officer at Media iQ, Rebecca Mahony, as she continues to build a world-class team of marketers.

Nicola has a commendable track record in senior leadership roles. Most recently, she held the Director of Media role at Estée Lauder Companies (UK&I) where she acted as a strategic conduit working across the entire portfolio of brands such as Clinique, MAC, Jo Malone and Tom Ford.

At Global Radio, and within the first four months of her role there, Nicola had executed the first TV commercial for LBC in six years, which won an award at The Radio Academy Awards. Some of her other marketing accolades include being accredited in 2015’s ‘Vision 100’ which recognises the top 100 marketers in the UK and twice being awarded the top marketing prize in the media category at the Marketing Week Effectiveness Awards for both Jazz FM and Magic 105.4.

Nicola has held the Vice President of Marketing role at Miroma Group and also acted as an independent marketing consultant, working for the likes of Lawn Tennis Association and Park Publishing.

Rebecca Mahony, Chief Marketing Officer Media iQ:

“We are incredibly excited to welcome Nicola to Media iQ to fill a newly created position in my marketing team. She will play a critical role in driving forward our ambitious Media iQ growth plans and helping to make Media iQ famous for delivering insights that deliver tangible business outcomes. We know she will fit into our exceptional company culture which has underpinned our global success to-date.”

Nicola Young, Vice President EMEA Media iQ:

I’m thrilled to be joining at such a key stage of Media iQ’s unique journey. The company is going from strength to strength and I look forward to sharing my many years of experience in the marketing industry to drive significant business growth in some core regions, across EMEA.

BT, Tesco and agencies including Vizeum and MediaCom are among the names within Media iQ’s expanding roster of clients and Media iQ was ranked No.4 in the Sunday Times Track 200 fastest growing International UK Companies, earlier in the year.

Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.

Media iQ has a clear vision for clients – to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.