Appetite Creative attracts 4 key hires

Cristina Blanaru Business, Creativity, People

Appetite Creative, an award-winning creative technology company offering multi-channel creative, website and advertising solutions, announced that Julia Smith will be joining the management team as PR & Communications Director. In addition to this strategic senior hire, Appetite Creative has further expanded the team with three additional hires, Jay Blanco Fernandez as Studio Manger, Monika Sumska as Creative Manger and Nina Pylypenko as Marketing and New business.

With 20+ years’ experience, Smith has been engaged by Appetite Creative as PR & Communications Director. Working with Appetite Creative Management team directly, Smith will implement a high visibility Communications strategy to increase the brand awareness of the business. Smith has held major commercial roles including Associated Newspapers, The Mirror Group Newspapers, Dennis Publishing and IAB. She currently also provides consulting services for Impact, Tug and The 614 Group.

Appetite Creative work with clients such as Armani Hotels, Disney, Mercedes, British Airways, Bvlgari, Audi, Marriott, Emirates, Royal Bank of Scotland and Boylesports. The expansion of the team is in response to the significant increase in clients that Appetite Creative has won over the
last 12 months.

Appetite Creative also announces the appointment of Jay Blanco Fernandez as Studio Manager. Jay brings over 8 years of experience from Melia and Marriott Hotels. He will oversee the digital studio and the clients’ projects. The company has also appointed Monika Sumska as the new UX lead.

Monika will be responsible for UX and will be part of the design team with creative input on all client web page builds. Nina Pylypenko from Spot A Home, has joined to head up marketing and new business from the Madrid office.

Jenny Stanley, Appetite Creative Managing Director said:

The appointment of Julia, Jay, Nina and Monika demonstrates our commitment to servicing brands with an experienced and talented team. We’re thrilled to welcome all 4 onto a team that is committed to delivering cutting edge, innovative creative solutions for brands, agencies and media owners.

Appetite Creative is an exceptional creative solutions company and I am delighted to be joining the team to increase the brand awareness of this innovative company, as well as ensuring exposure of the creative solutions delivered to our clients

Julia Smith,

PR Director, Appetite Creative 

Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and delivering inspiring creativity for marketers and media owners.

With innovative creative solutions across all devices and screens, the company also delivers three unique formats: Liquid Skin, Liquid Reality, and Liquid Games. The company portfolio also offers comprehensive web page builds and digital advertising formats. Appetite Creative provides ad-serving with actionable statistics and transparent insights in real time, allowing brands to capitalize on the optimum impactful format across multiple websites.

Founded in 2014, the company has offices in London, Madrid, and Dubai. Appetite Creative awards include The Drum Clutch Top Digital Agency 2018, MENA Best Digital Creative of 2017, and are also proud to be a RAR recommended Agency.