Ioana Zamfir (Centrade | Cheil) is Romania’s juror at Eurobest 2018

Cristina Blanaru Creativity, Festivals & Awards, People

Romanian ad agency Centrade | Cheil announced Ioana Zamfir’s selection as juror at Eurobest 2018, one of the most prestigious European festivals dedicated to excellence in creativity.

Ioana Zamfir began her advertising career in 2010. She joined Centrade | Cheil Romania in May 2018 as Creative Director. Previously, she held the Group Creative Director position with Mccann Bucharest. She has been awarded for her creative work at some of the most important industry festivals, including Cannes Lions, Clio Awards, LIA Awards, Eurobest, Epica, Golden Drum, Effie and Fibra. One of her recent campaigns – “Bihor Couture” – has scored every metal color in both Cannes and Clio. During her years as copywriter, the international jury of Fibra Awards granted her the Copywriter of the Year in Romania award. She was also part of the Grand Jury of the New York Festivals.

I am extremely honored to represent Romania and the Centrade | Cheil team at the festival reuniting the elite of European creativity (…) I expect submissions that will raise the bar in the Brand Experience Activation & Direct category, and an extraordinary jury room experience, alongside professionals all over the world whom I respect deeply.

Ioana Zamfir

Creative Director Centrade | Cheil

Radu Florescu, CEO Centrade | Cheil South-East Europe:

Ioana’s participation is again a confirmation of her experience and personal contribution to the ongoing process of the industry’s professionalization. As an agency, we encourage and support our colleagues’ participation in juries of the most important festivals of the industry. Firstly, such opportunities validate their professional profiles. Also, it brings them in connection with the most talented and most experienced colleagues in the industry, the most recent trends and most creative ideas. It’s definitely an experience that benefits them, as jurors, the agency’s team overall, and our clients as well.

Eurobest – the European Festival of Creativity – is an annual event celebrating and rewarding creative excellence in creative communications, advertising and related fields in Europe. Initiated in 1988, Eurobest is one of the top awards for Europe’s creative advertising industry. It honors creativity in 14 entry sections: PR, Film, Print, Outdoor, Direct, Promo & Activation, Media, Interactive, Mobile, Radio, Design, Craft, Integrated and Branded Content & Entertainment. Every year, submissions are judged by panels of expert, high-profile jurors. They decide on an initial shortlist and then on which submissions should earn Grand Prix, Gold, Silver, and Bronze trophies. Winners are announced during the Eurobest Awards Ceremony, which concludes the Festival.

Centrade | Cheil has a creative team of 20 people with complete capabilities of brand work, amplification on all channels, digital content, UX and design. Its recent client portfolio includes prestigious brands such as Raiffeisen Bank, Dr. Oetker, Mondelez, Procter & Gamble, and Point PickUp.

Fully integrated in Cheil Worldwide – „The Network Built for Now”, Centrade | Cheil is aligned to the global commitment of transforming itself into a data-driven provider of integrated digital creative solutions. Centrade | Cheil is a top-tier communications company in Romania and a regional hub for South-East Europe, covering a total of 11 markets. It is headquartered in Bucharest and has local offices in Belgrade, Budapest, and Zagreb. The agency aims to build clients’ business and reputation through strong, insightful communications ideas that generate value to clients, communities and employees.