Impact continues expansion with raft – of new hires

Cristina Blanaru Business, People

Impact, natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimizing performance partnerships, announces the appointments of ten new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sale and HR department.

Sam Parker joins from Webgains as Director of Partnerships, to oversee the agency and wider strategic partnership function of Impact EMEA. The other hires include three newly created roles of Enterprise Sales Managers; Benatun Osborne re-joins Impact from Cake, Paddy O’Flynn, who has 12+ years experience joins from Dennis Publishing  and Sarah Gilbertson, who was part of the UK launch team for Groupon and most recently, affili.net will be working across Impact products to manage existing and forge new agency partnerships across EMEA.

The Customer Success Management team also expands with three hires, Daniel Martins, Yumi Lewis  and Kiara Fernandes, who previously held CSS roles at Cheetah Mobile, Amazon  and Expedia respectively. They will oversee ongoing customer relationships by delivering customer success, business value and satisfaction to Impact partners.

Three further hires have been made, with Sophie Clark, Simon Bedding and Alex Barriff joining as Business Development Representatives, bringing experience from Adobe and brands such as Nike and Levis. Their roles will involve prospecting potential new clients and researching high priority companies to generate business across Radius, Altitude and Forensiq products.

Finally, Bharat Siyani joins as HR Manager EMEA having previously held senior management roles at IgnitionOne and CH & CO Group.

Florian Gramshammer, MD EMEA, Impact:

The Impact UK office has seen significant growth, especially since the recent rebrand to Impact and earning the MRC accreditation for Forensiq, by Impact. We see the increase in recruiting key team members, who bring extensive skills, as a vital opportunity to increase our client base and to effectively manage existing partners through our industry leading suite of marketing platforms and tools.

These ten hires are the most recent additions to the Impact EMEA team which saw exceptional growth in 2018 both in terms of staff and business following the recent relaunch of the business from Impact Radius to Impact in May last year. This growth follows on from the recent news that Impact earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).