ADCE and Pi School launch the 2nd edition of the Creative Incubator focused on using creativity to solve real-world problems

Cristina Blanaru Creativity, Education, Marketing

Rome, Barcelona and Berlin will host the 2nd edition of the Creative Incubator, a set of workshops funded by the EU-Creative Europe program

After working with almost 100 talented individuals from all over Europe in its first edition, the Creative Incubator 2019 will now focus on defining a creative standard, a process that enables upcoming generations to use creativity and design to apply solutions to real-world problems that go beyond communication campaigns.

For this edition, the program is shifting the focus from the structure of organizations and businesses to their purpose. Participants will be defining a new process for creativity. They will be pioneers in using creativity to make a difference and have a real social impact. Organizers understand that the real progress is not teaching creative individuals a range of leadership tools, but to unleash creativity to become much more than the ability to create a brilliant story to sell a product.

The program will start in Rome (28-30 March), at Pi School Villa, will move then to ADCE in Disseny Hub Barcelona (6-8 June), and will finish the incubation journey in Berlin (5-7 September), at the University of Applied Sciences. Similar to the previous edition, the results of the Creative Incubator will be presented at the 6th ADCE Creativity Festival, in Barcelona on 9 November 2019, and a White Paper with concrete guidelines will be available for download.

The trainers and mentors of the first module will be

  • Conn Bertish, a multiple internationally awarded creative director, founder of Cancer Dojo and speaker at 5th ADCE European Creativity Festival
  • Axel Quack, Strategy Director at frog Design
  • Rey Andrade, creative director at 72andSunny, also speaker at 5th European Creativity Festival
  •  Jamshid Alamuti, co-founder and CEO at Pi School and director of the Creative Incubator.

Pi School and the Art Directors Club of Europe are heavily invested in redefining the creative process so it can humanize technology, ensure the uniqueness of our human being, and balance out the uncontrollable aspects of the fast-paced advancement of the world. To do so, they are offering 90 grants (30 per module) covering more than 80% of the fees of the program thanks to the Creative Europe Program of the European Union. ADCE members can also get an extra 10% discount. Applications are open for all modules can be submitted online.

The promoters of the Creative Incubator have recently presented the first ADCE White Paper with the name “Potential models to design the creative organisation of the future”. A recipe that is the result of 12 months of research, interviews, exchanges and collaboration of more than 90 active participants from 21 countries. The document provides an assessment of key problems within the creative industry and recommends alternative approaches to look at organisational models having used simulations and prototyping to spot the potential opportunities and the challenges of application.