Global Women in PR Romania and Journalism and Communication Sciences Faculty to launch PR Arena

Cristina Blanaru Education, Marketing, PR

Global Women in PR Romania, the first community of professionals with over 10 years of experience in PR, announces PR Arena, its first educational initiative, part of a strategic partnership with the Journalism and Communication Sciences Faculty (FJSC) from Bucharest University. PR Arena will take place as a competition between teams of students from the licence and master programs from FJSC, with each team being asked to solve a PR brief, under the guidance of a mentor from GWPR Romania.

The competition will take place during 2 days, on April 18-19. The first day will be dedicated to team work together with a mentor, the challenge launched to the students being to find the most creative and efficient solutions to the brief problems. The mentors, members of GWPR with extensive experience in industry, will work together with the students so there will be a relevant and valuable know-how transfer for the participants. The second day, each team will hold a 10 minutes presentation during which they will have to “sell” the proposed solutions as professional and convincing as possible in front of a jury including FJSC and GWPR representatives.

Beyond the experience accumulated working with the PR professionals, the students from the winning teams will benefit of free access to GWPR monthly programs and meetings, as part of the same strategic partnership with FJSC.

The mentors of the first edition of PR Arena are part of the management in communication departments from big companies like Lidl, Raiffeisen Bank, Unicredit Bank, Orange, Coca-Cola HBC and Michelin or PR agencies like GMP PR, The Practice, Rogalski Damaschin PR or DC Communications.

PR Arena is a first initiative in a more extended program for education, dedicated to preparing the future generation of professionals in PR. I am happy for the partnership with FJSC we just announced and I want to thank them for their openness and support we get from them. The high number of applications for mentors among our association members is yet another proof that such an initiative is welcomed. For me, it is a clear sign of industry’s maturity, especially of the women wing, if I can call it so, which wishes to relay to the young generation from the knowledge and practical experience accumulated during non-formal education programs like this very one. We are also thinking of another initiative, maybe also in a more formal education area, counting on the support of GWPR members and also the support from other professionals from connected industries

Ana-Maria Diceanu,

President and co-Founder GWPR Romania

Launched in June 2018, GWPR Romania has over 70 members and it is the first community of women professionals in PR with over 10 years of experience. GWPR Romania aims to consolidate the reputation of the local industry, to contribute to the education of the young generation and to offer interactions with the global network of professionals. The founding members of the GWPR Romania are Lidia Solomon (Honeywell); Dana Oancea (Forum for International Communications), Irina-Ileana Ionescu (Coca-Cola Hellenic Bottling Company), Cristina Hanganu (Lidl România), Corina Vasile (Raiffeisen Bank), Ioana Mănoiu (GMP PR), Crenguta Roșu (DC Communications), Cristina Popescu (Danone), Gabriela Lungu (WINGS Creative Leadership Lab), Anca Ungureanu (UniCredit Bank), Irina Roncea (Golin), Oana Mateescu (Ursus Breweries), Ana Maria Diceanu (Brain4Strategy).