Fallon London launches ‘Cold Water’ with AXA

Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health.

The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year.

The campaign shows the value of partnership in achieving health goals. The protagonists of the film are called Sian and Sam. Sian is the founder and leader of the Blue Tits, and Sam has been an active participant for just under a year. Because of the partnership and the health benefits of cold water swimming, Sam sees her mental and physical health improve exponentially.

AXA Health Insurance

Agency: Fallon London

Client name: AXA – Karen Robson, Kirsti Hughes, Megan Morris,

Client Service Director: Jo Tauscher

Account Director: Ailsa McQuaid

Senior Account Manager: Thomas Prideaux

Copywriter: Beth Grace

Art director: Hannah Cunningham

Creative Director: Ricardo Motti

TV Producer: Alex Taylor, Abbie Mclean

Project Manager: Sarah Bruce

Planner/CSU Director: Ben Felton

Production company: Prodigious’

Producer: Sarah Hall

Production Assistant: Natalie Cox

Director: Yags

DOP : Luke Jacobs

2nd Camera: Tommy McMahon

Editor: Liam Bachler @ TenThree

Grade : Matt Turner @ Absolute Post

Music: Sixième Son

Sound Designer: Michael Powell @ Prodigious

Post Production: Prodigious

Fallon London was founded in 1998 and is one of the most awarded creative agencies in the world. It is an agency for those driven by the unreasonable power of creativity who believe the best work thrives in culture and see success as a business imperative. It’s an agency for those who outsmart the competition, rather than outspend them. They are a boutique creative agency, backed by the scale and resources of the Publicis Groupe.