Velux Romania bets on PR made with TV stars

February 22, 2011May 9, 2012 Cristina Blanaru Marketing, PR

Velux Romania, constructions company known especially for its noise dampening windows, has a new PR agency, Echipa de PR, led by a former TV star.

According to Dailybusiness.ro, Velux Romania chose to cease its relation with Spin Communication and to go forward with Echipa de PR in order to build a new PR strategy for this year.

Velux is active in Romania since 1997. The group, owned by VKR Holding, has factories in 11 countries and almost 10,000 employees.

Echipa de PR is an independent PR company, founded on 2008 by the journalist Lucian Mindruta. Echipa de PR is already acting as a full service agency for clients such as Panasonic Romania, Forza Rossa (Ferrari and Lotus importer in Romania) and Artmark.