Serviceplan New York Wins ARK Invest Account

Serviceplan Group’s US House of Communication, headquartered in New York, will handle brand strategy, brand design and websites for ARK Investment Management LLC (ARK), a global investment adviser focused solely on disruptive innovation.

The US House of Communication will handle brand strategy and brand design for ARK, with a new website design launching in March 2020. ARK is focused solely on investing in disruptive innovation. Rooted in over 40 years of experience, the company aims to identify large-scale investment opportunities in the public markets resulting from technological innovations centered around DNA sequencing, robotics, artificial intelligence, energy storage, and blockchain technology.

The US House of Communication team for ARK consists of Stefan Schütte, CEO, Serviceplan US House of Communication, and Dominique Steinbrueck, Chief Strategy Officer, who will tap into the resources provided by Tim Stickelbrucks from US House of Communication’s sister company Neverest LA for digital, social and entertainment. Rachel Howald as CCO brings creative leadership into this project, while Sarah Jamshidi as Head of Serviceplan Solutions will ensure that complex operations and asset production is seamless and effective.

For future assignments with ARK, the US House of Communication are happy to bring all the channel management expertise from MODCo Mediaplus to the table, with the support and expertise Erik Dochtermann, CEO MODCo Mediaplus.

Stefan Schütte, CEO of Serviceplan’s US House of Communication commented: “We are excited to be working with probably the most disruptive financial investment company of our times: ARK’s charismatic leader Cathie Wood is convinced that the power of innovation.

creates value far beyond our imagination. To enlighten everyone on the future of investment, we are providing a holistic brand campaign to convey ARK’s message.”

Sebastian Benkert, CMO ARK Invest added: “We are very excited about this partnership, because Serviceplan New York helps us to bring out the best of our brand in all our many communication channels. We really enjoy working together with their seasoned international experts in the US House of Communication in New York and tapping into their group’s various global resources at the same time.” (please feel free to tweak the language here, no need to reconfirm with them)

Serviceplan Group founded the US House of Communication in New York in 2018, with a team of more than 65 specialists based on Madison Avenue. Clients include; Rockstar Computer Games (Media and Content); Lufthansa (Decoupling); Hilti Powertools (Full Service); MAN (campaign content, events, brochureware); Brahmien (media and content).

The US House of Communication Management team is comprised of: Stefan Schütte, CEO, Serviceplan’s US House of Communication; Sarah Jamshidi, Head of Solutions, US House of Communication; Dominique Steinbrueck, Head of Strategy, US House of Communication; and Tim Stickelbrucks, Partners, Serviceplan Content Neverest. Partnering with the US House of Communication is MODCO Mediaplus, a 30+ year New York media agency led by CEO Erik Dochtermann, which oversees the channel management leadership.