Nokamo appoints Martin Shaw as Growth Director

Marketing consultancy Nokamo has appointed industry expert Martin Shaw as Growth Director to target right-minded clients hungry for profit transformation.

Nokamo launched in January 2020 with a mission to transform SMEs via conspicuous propositions that haven’t been done before.

Martin Shaw said:

“Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a race to the bottom with price as the main differentiator for businesses, and that’s led to snail’s pace growth and an asthmatic P&L. We’re very specifically targeting the fire-starters and agitators who want to break out of the marketing echo chamber and unhide their businesses to transform growth. What a brilliant brief!”

Shaw has 20 years’ experience in marketing, consultancy and business development with roles at companies including AB Inbev, McCann, Disrupt3d and Drummond Central.

Ian Humphris, CEO and co-founder of Nokamo, said:

“Martin’s got a tough challenge ahead. Nokamo isn’t for everyone, and that’s fine. We only want to work with right-minded souls who’ll seize the chance to be a standout business in a swamp of sameness.

Martin joining the team at this early stage is a statement of intent. We’re not just going to help our clients break out of the echo chamber – we’re going to smash a hole right through it!”

Nokamo is a marketing consultancy practice founded by LIFE AGENCY founder Ian Humphris and former LIFE MD Rachel Deacon. It exists to unhide businesses with transformative brand propositions that create market inequality; ridding the world of clone-brands and camouflaged communications. Nokamo has offices in Birmingham & London and launch clients include SME businesses in technology, law, professional coaching, wealth management and concierge services.