L’Oréal announces the creation of its program L’Oréal for the future: EUR 150 million to support vulnerable women and protect the environment

Romanita Oprea Business, Marketing

In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announces L’Oréal for the future, an unprecedented social and environmental solidarity programme to address the following priorities:

  • supporting organizations that support highly vulnerable women, the first victims of the social and economic crisis generated by the pandemic, with the creation of a EUR 50 million charitable endowment fund;
  • contributing to the regeneration of damaged natural ecosystems and efforts to prevent climate change, with EUR 100 million dedicated to environmental impact investing.

“Over the coming months, our societies will face social crises giving rise to situations of great human suffering, particularly for the most vulnerable. At the same time, we are fully aware that environmental challenges are increasingly pressing. It is essential not to step back from the sustainable transformation that the world needs. We therefore wish to reaffirm our commitment to the environment and to the preservation of biodiversity, and to help mitigate the social crisis for women. These two causes reflect the values and the historic commitment of L’Oréal,” said Jean-Paul Agon, Chairman and CEO of L’Oréal.

EUR 50 million to support highly vulnerable women

The L’Oréal Group, which has historically been committed to supporting women, is still there for them today, because women are disproportionately affected by the Covid-19 crisis, particularly in terms of job and income loss. They make up a large majority of single-parent families, and are increasingly forced to turn to food banks to meet their most basic needs. At the same time, domestic and sexual violence has increased worldwide, including in France (+30%), particularly due to the effects of lockdown measures.

To directly help struggling women, L’Oréal is creating a EUR 50 million charitable endowment fund to support field organizations and local charities in their efforts to fight poverty, help women achieve social and professional integration, provide emergency assistance to refugee and disabled women, prevent violence against women, and support victims.

The Covid-19 crisis spares no one, but it also exacerbates existing inequalities, with particularly devastating effects on people who were already struggling socially or economically or are victims of abuse, especially women. It is essential that we take action to support the most vulnerable women. This social crisis has not eclipsed the need for a strong commitment to the environment. If we are to find a sustainable and inclusive way to move past this crisis, we must also focus on preventing climate change and the erosion of biodiversity, which now threaten to even more profoundly and violently shake our lives, our societies, and our economies, once again with women as the first victims, Alexandra Palt, Chief Corporate Responsibility Officer of the L’Oréal Group.

EUR 100 million dedicated to environmental impact investing

In addition to its ongoing long-term efforts to reduce its environmental impact as part of its Sharing Beauty with All sustainable development programme, the L’Oréal Group has decided to engage €100 million into impact investing, in order to act upon two key environmental challenges:

regenerating damaged natural ecosystems: EUR 50 million will be used to finance marine and forest ecosystem restoration projects that also create new social and economic development opportunities for the populations that depend on these ecosystems (developing sustainable agriculture and fishing, eco-tourism, sale of carbon credits). The fund, the L’Oréal Fund for Nature Regeneration, aims to restore one million hectares of degraded ecosystems, capture 15 to 20 million tonnes of CO2 and create hundreds of job opportunities by 2030.

preventing climate change: EUR 50 million will be directed to financing for projects linked to the circular economy. With this fund, the L’Oréal Group aims to contribute to the quest for solutions and the creation of business models that support the development of a circular economy, particularly in terms of recycling and management of plastic waste.

The L’Oréal Group plans to present its new sustainability program for 2030 in late June, which will complete the L’Oréal for the future plan announced today and will ensure that all of L’Oréal’s activities are respectful of the planetary boundaries.