Picnic Media Continues To Scale Up With Ex-Captify Hire

Cristina Blanaru Business, People

Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as Partnerships Director. Alex has the remit to develop Picnic into the leading AMP Monetisation Solution through growing existing partnerships with the UK’s largest publishers, as well as, leading the expansion into key European and American markets.

The hire further cements Picnic’s rapid growth over the last twelve months and  will enable them to expand  the high-quality ad experiences of social media to the open web, delivering proprietary social formats like Sponsored Stories and Posts mid-article on premium editorial content.

Prior to joining Picnic, Taylor was a Partnerships Account Director at Captify, where he worked globally with 1st Party Publishers, DMPs and SSPs to leverage their wealth of intent search data and inventory, as well as negotiating all Publisher and SSP Trading Deals for Captify.

Matthew Goldhill, CEO and founder, Picnic says: “We are delighted to continue to build our team, especially at this challenging time. Alex will be a strong asset and integral to the growth of the business. His knowledge of publishers and trading platforms makes him ideally placed to drive the partnerships which fuel our business.

Alex Taylor, Partnerships Director, Picnic says: “Picnic is an exceptionally innovative technology company with some incredible minds, and I am thrilled to be joining the team to increase the awareness of their game-changing work.”

The user-first Ad Marketplace, Picnic brings the high-quality ad experiences of social networks to the open web.

Picnic drives attention and ROI, delivering proprietary social formats like Sponsored Stories and Posts mid-article entirely on Google AMP pages – the only mobile inventory optimised to improve the user’s experience.

Transforming the way leading global publishers monetise their AMP inventory, Picnic delivers incremental and unique demand for this inventory through a simple AMP-specific setup that does not compromise any existing revenue streams.