A new universe, in center of a new Fanta campaign in Romania

Cristina Blanaru Creativity, Marketing

Fanta started a new advertising campaign in which promotes a savor and taste universe and a replenish for senses.

The campaign presents Fanta Universe, the place where you discover Fanta incorporates real orange juice, with no conservant or colorant substances.

The new integrated marketing campaign is multichannel and includes: TV ad, outdoor, print and radio spots, but also interactive digital apps, commercial promotions and events.

Also, the new graphical identity of Fanta has a fun and imaginative character.

Fanta is a Coca-Cola brand.