Study: Social Media Ad Performance Surges with Celebrity

Cristina Blanaru Creativity, Digital & Media, Marketing, Media

A study made by Brand Affinity Technologies (BAT), specialized in reinventing endorsement and celebrity marketing, has released findings from its study of social media campaigns, the largest comparison of celebrity endorsements and non-endorsed social media advertising to-date.

The study analyzed over 200 Facebook and Twitter endorsements as well as similar Facebook ads that did not feature celebrities, and found that – for the same spend – endorsed messages delivered monumental performance lifts – over 50% greater on the low end.

BAT analyzed the performance of US campaigns for advertisers in the auto, entertainment, technology, and retail categories, all executed using its new social media offering, @BAT (pronounced “at bat”).

The campaigns encompassed endorsements from a wide range of celebrities and professional athletes such as Drew Brees, Snoop Dogg, Matt Hasselbeck, Enrique Iglesias, Khloe Kardashian, Nick Swisher, and Kendra Wilkinson.

Founded in 2007, BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences.