Verdes Awarded Dr. Vranjes Firenze Account

Advertising/marketing/design consultancy Verdes, has been named creative agency for Dr. Vranjes Firenze, the luxury Italian fragrance company.

The agency is conducting market research to help Dr. Vranjes further refine its unique luxury product. Verdes will provide ongoing marketing consulting, brand strategy and design to Dr. Vranjes through 2020.

“We were looking for an agency who could provide a diverse and holistic approach to our overall brand strategy and creative,” Giuseppe Colotto, Managing Director at Dr. Vranjes Firenze, said. “In particular, we were drawn towards Verdes’ ability to conduct original research and define strategy, but also serve as a design studio that sees strategic thinking all the way through to the consumer’s experience.”

“For Verdes, the opportunity to help write the next chapter for Dr. Vranjes Firenze is incredibly compelling” Phil Graham, Partner at Verdes, said. “In speaking with their current customers, it’s clear there was something very special in the product that we are beholden to ensure is honored and amplified in the brand work we are developing for Dr. Vranjes.”

Verdes is a collective that focuses on the emerging role of utility in culture, meaning creating products and services that are notable for being useful and valuable to society. Part innovation consultancy, part design studio, Verdes’ portfolio includes work for PUMA, Spotify, 1stdibs, Addepar and Rockefeller Center.