KFC launches its 1st TV spot produced in Romania

Cristina Blanaru Creativity, Marketing, Media

14 years after entering Romanian market, KFC decided to communicate its new offers, for the 1st time, through a TV spot produced locally.

Directed by Vlad Fenesan, the KFC commercial promotes the new offer Smart Meniu, telling the amusing story of a few young people planning a night out.

Although the dialogue of the new TV ad is an adaptation after the international spot of the campaign, we are happy that, finally, we are in a new stage of our dialogue with our clients. The TV spot was made locally, with the purpose of communicating as direct and warm possible with our public, using characters and a style of dialogue as familiar as possible for our youth

Carmen Lupulet, Marketing Director KFC Romania

The new TV ad is signed by Griffon & Swans and is on TV starting March 15th, once with the launch of the new Smart Menu in Romanian KFC restaurants.

[youtube=http://www.youtube.com/watch?v=HPprbuwfAvo]