Study ZeList.ro: Top 50 most visible brands in Romanian social media in May 2010

ZeList, a complex Romanian instrument that monitorizes the Romanian blogs and press and was developed by TreeWorks, released a study that classifies brands in terms of their apparitions in social media during May 2010.

The study analyzed 190 brands from the following lines of business: Banking, Auto, Insurances, Leasing, IT (software/services), Electronics / Appliances, Telecom, FMCG and Retail.

Brands selection was made in terms of awareness and includes the most known brands from the nine domains. Data for the study was collected from May 1^st to May 30^th

According to the study, the online press reflected the most the brands from Auto, Electronics and Banking sectors, the discussions on blogs were about Electronics, IT and Auto, while Twitter messages spoke about same kind of brands like blogs, although in a different order.

In May, Banking, Insurances and Leasing brands were most covered by online press, Auto, IT, Electronics and Telecom appeared more on Twitter, while blogs communicated the most the FMCG brands.

The study includes also a top 50 with the most visible brands in social media. In this top, 10 positions are occupied by Romanian brands: Dacia, Petrom, BCR, Romtelecom, RCS-RDS, CEC, Rompetrol, Arctic, BRD and Silva.

Most mentioned business sectors were, also according to the report:

ZeList was developed by TreeWorks and represents the most complex monitoring instrument for Romanian blogs and press. It follows over 35,611 blogs and 40 online news providers.