Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group

Maggie Hanson Ads, Creativity

Integrated content agency The 10 Group has been hired by international freelance marketplace Fiverr to create its latest performance marketing campaign ‘Make it Happen the Wright way’ featuring TV personality and entrepreneur Mark Wright. The campaign is the first devised and produced in the UK for a British audience.

Light-hearted, relatable and lively, the hero film features Mark providing tips on growing a business, drawing upon his own experience of launching his fitness business ‘Train Wright’. He chats with budding entrepreneur Tersoo Maria Agera about growing her interior brand, sharing anecdotes and insights and the odd photo from his journey to inspire her on her journey.

The hero film and performance campaign showcases Fiverr’s freelance platform as an important tool for successful brand building, bringing to life Fiverr’s mission to change how the world works together by connecting businesses of all sizes with skilled freelancers for digital services.

Devised in-house by The 10 Group, the humorous content references the challenges of working remotely, with mentions of ‘dressing for the zoom frame’ and becoming a ‘plant dad’ being interspersed as Mark provides his tips for getting ahead in business.

The social and digital marketing campaign, which launches in late March on YouTube, will also run across Twitter, Facebook, Instagram and LinkedIn through April and May. The creative aims to engage budding entrepreneurs and young business audiences who are looking to take the first steps to grow their brand.

James Myers, Chief Commercial Officer, The 10 Group, says

“At a time where we’re faced with so many physical barriers to staying connected, it’s been brilliant to work with Fiverr on this campaign and bring to life their mission to change how the world works together. Working with a video platform, we wanted to weave the relatability of those ‘lockdown’ moments into the creative, and collaborating with Mark gave us the perfect opportunity to create something fresh and unique for the brand.”

Liron Smadja, Senior Director of Global Brand Marketing, Fiverr says

“It’s been fantastic to work with The 10 Group on this new campaign and to bring to life the business through the voice of Mark, an entrepreneur on the same journey as many of those using our platform. Together, we have been able to build a campaign which both articulates Fiverr’s role in connecting businesses and freelancers whilst injecting that all important personality.”

Credits

Agency: The 10 Group

  • Agency contact: James Myers, Chief Commercial Officer
  • Client name: Liron Smadja, Senior Director of Global Brand Marketing, Fiverr
  • Copywriter: Matt Hulme
  • Production company: The 10 Group
  • Director: Tommy Panays
  • Audio Post Production: Olly Grant
  • Post Production: Remy Lamont
  • Grading/colourist: Romain Kedochim

The 10 Group creates award-winning integrated campaigns that position our clients as disruptive, transformative and creative. Combining everything from strategy and content to comms and social, our integrated approach to marketing achieves cut through in an ever-changing digital world.

As a team of TV execs, journalists and social experts, we understand what makes a good story. Combining our expertise in digital marketing, communications and production, we ensure that our clients’ stories reach target audiences across owned, earned and paid platforms