Havas Paris signs a campaign for KFC France with a Colonel Sanders in better shape than ever

Cristina Blanaru Ads, Creativity

KFC France and Havas Paris launched a campaign to promote the fast food chain. Havas Paris won the KFC France account last November following a pitch.

In addition to this first brand film revealed this week in France, the communication plan also includes a poster campaign, product films, and social activations, with media handled by Carat France.
 
This is a very strong offensive for KFC France, which wants to double the number of its restaurants in France to 600 within five years.   

As part of the Yum! Brands Group, KFC has been present in France for 30 years and has nearly 276 restaurants throughout the country. Thanks to its 12,000 employees, the company serves more than 200,000 customers per day. KFC France specializes in chicken and offers its consumers an accessible product range based on quality products. These products come from rigorously selected supply chains and are cooked according to unique recipes and inimitable know-how. KFC France is a company committed to continuous improvement in terms of nutrition, animal welfare and the environment. 

Credits 

Advertiser: KFC 

  • Chief Marketing Officer : Isabelle HERMAN 
  • Head of Advertising & Media : Pierre CAILLEAU 
  • Head of Brand Communication : Guillaume SAEZ 
  • Senior Brand Manager : Géraldine NEVEÜ 
  • Digital & Brand Manager : Camille BEGHIN 

Agency: Havas Paris 

  • Creative Director: Christophe COFFRE 
  • Art Director: Jordan MOLINA 
  • Copy-writter: Ludovic MIÈGE 
  • Print and digital Art Directors: Didier RICHARTH, Jean-Yves DEL VOLGO, Robin DE HARO 
  • Strategic planners: Romain ROUX, Samia GAUVARD 
  • Account managers: Patrick LECERF, Caroline SU, Aymeric VALADAS, Claire BOUVET 
  • Production: Carine PETIT, Géraldine TISSERANT 
  • Head of Social Media: Ludovic CHEVALLIER 
  • Social media Creative Director: Leah MORSE 
  • Social media art director: Juanita ARENAS PEDRAZA 
  • Social media copy-writter: Nathan GRÉGOIR 
  • Community manager: Pierre LE DAMANY 
  • ‘CRISPY’ FILM PRODUCTION: ICONOCLAST 
  • TV Producer: Benjamin BESNAINOU 
  • Realization: Vincent LOBELLE 
  • Producer: Jean DUHAMEL 
  • VFX: Poster 
  • Post-production manager: Cyril BOURDESOULLE 
  • Post-production: Poster 
  • Sound Post-production: HRCLS 
  • Sound Post-production: Ivan Jovanovic 
  • Sound producer: Alexis VENOT 
  • Music composition: HRCLS 
  • Culinary stylist: Valery DROUET 
  • PRODUCTS’ FILMS and PRINTS PRODUCTION 
  • TV Producer : Ingrid VASSEUR 
  • Art buying: Sylvie GAZAIX 
  • Production: Mad Agency 
  • Realization: Pepe LANSKY 
  • Photographer: Charly DESLANDES 
  • Producer: Jimmy HALFON 
  • VFX: Reepost 
  • Post-prod manager: Antoine DAUBERT 
  • Post-production: Reepost 
  • Sound Post-production: HRCLS 
  • Chief Operator: François STARR 
  • Culinary stylist: Valery DROUET