23red appoints ex Engine Head of Strategy Simon Mutter into new role within senior leadership team 

Maggie Hanson Business, Creativity, HR & Jobs, People

Purpose-driven creative agency 23red appointed Simon Mutter as the new Strategy and Planning Partner. Simon joins the senior leadership team to spearhead the evolution and growth of 23red’s proposition and private sector clients.

In this role, Simon will lead on strategy development across creative, partnership and PR, helping to capitalise on what has been a record-breaking year for the business. Reporting to CEO and founding partner Jane Asscher, Simon Mutter will bring additional strength to clients such as The Open University and NHSBT.

As the former Head of Strategy at Engine UK, Simon brings new strength and breadth to 23red’s strategic proposition. He has previously developed campaigns for government, financial services, business and third sector clients. His experience spans full-service marketing strategy, behavioural science, brand consultancy, employee engagement, digital experiences, communications and media planning. Most recently, his work on the ‘Modern Slavery: Hiding in Plain Sight’ for the Cabinet Office identified 173 victims and won an Effie Award.

Commenting on Simon’s appointment, Jane Asscher, CEO, 23red said:

“Simon Mutter is an important hire for 23red. We are seeing rapid agency growth from private sector clients. Clients come to us because we create action; Brand action that leads to lasting reputation and consumer action that delivers business growth.  Simon’s strategic expertise and senior leadership will help leverage our extensive expertise and push our ambitions further.

Strategy and Planning Partner, Simon Mutter added: 

“23red make work that matters; to people, to society and to businesses who want to grow by doing good. I’m excited to join the brilliant leadership team as we continue to work with more private and public sector clients that want to have a positive impact on their business and the world.”

Despite the pandemic, the business had a successful year with multiple new business wins including The Film and TV Charity and Network Rail Happy Stations tender. Jane Asscher was recently named Business Leader of the Year at the Purpose Awards in recognition of the agency’s contribution to the COVID-19 efforts for Government.