Herta and Ogilvy Paris, in campaign for plant-based Knacki

Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.

The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs:the giraffe, the dog, the octopus, and the butterfly.

At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that – just like kids love balloons – they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing.

The balloon animals were brought to life by 3D modelling. As the visual portrayal of balloons and Knacki hotdogs were equally important, each animal required dedicated work in terms of craft and detail. The shape of the overall balloon to create an animal, as well as respecting the real shape and texture of each sausage, needed to come across as equally appealing and real. We also made sure to give each animal fun personalities in terms of body postures, positions, and character traits, explains Ogilvy Paris.

CREDITS OGILVY PARIS

Presidents: Matthieu Elkaim & Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative director: Julien Bredontiot
Artistic Director: Jonathan Baudet-Botella
Copywriter: Linnea Kavsjo
Head of planning: Fanny Camus-Tournier
Strategic planner: Marguerite Lengereau
Business Director: Hubert d’Arrouzat
Account executives: Aurélia Suzialuk, Mathilde de Las Muelas
Producer: Angélique Bosio
Production: H&O
3D Studio: Unicorn Paris