Flowbox merges with Photoslurp – forms European giant

Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European player in its field, while also expanding into South America.

Flowbox was founded in 2016 and has developed a platform that allows companies to use their customers’ social media content in their own channels. In February 2020, Norwegian Viking Venture invested SEK 80 million (approx. EUR 7.6 million) in the company to accelerate the expansion, both through organic growth and acquisitions. Following the merger with Photoslurp, Flowbox is growing with 25 employees to a total of 70 employees, distributed across offices in Stockholm, Amsterdam and Barcelona. The new company will have an annual recurring revenue (ARR) of SEK 80 million.

Marcus Carloni, CEO of Flowbox.

“Photoslurp is a very good match for us. They are a major player in Europe but also in South America, which complements our previous customer base well. South America will actually be a completely new market for us. The company has also developed a similar platform, which makes the integration work smooth. We are now migrating their more than 300 customers, which gives us a total customer base of over 850 customers in 40 countries”

Eulogi Bordas Casas, CEO of Photoslurp and future Chief Revenue Officer at Flowbox.

“There are great similarities between Flowbox and Photoslurp, both technically, commercially and culturally. By merging, we create synergy effects that lay the foundation for continued strong growth, not only in Europe but globally”

Eivind Bergsmyr, partner at Viking Venture and chairman of the board at Flowbox.

“Demand for marketing platforms like this continues to increase and this is reflected in Flowbox’ topline growth. Through the strategic merger with Photoslurp we will continue this journey and expand to new geographies as well as product areas”

Customers to Flowbox include Björn Borg, Casall and Outnorth, while some of Photoslurp’s customers are United Colors of Benetton, Karl Lagerfeld and Havaianas.

Flowbox offers a customer marketing platform that enables brands to reuse customers’ social media content to create engaging marketing and increased sales. Flowbox was founded in 2016 and is headquartered in Stockholm with regional offices in Amsterdam and Barcelona.

Photoslurp is a visual commerce platform that collects photos and videos of customers using your products from across social networks, and then provides the tools to curate, analyze, and integrate collected UGC into your online store to make it ‘shoppable’. Our platform drives conversion rates by turning customer photos into social proof when integrating this content into the eCommerce shopping experience.