UK Red Bee rebranded Romanian TV Antena 2

Cristina Blanaru Branding, Creativity, Media

Romanian TV station Antena 2, part of Intact Media Group, has a new identity, launched at its 4th anniversary and that was developed by the British brand consultancy Red Bee.

This way, the TV station has a new graphic, a new slogan, new channel IDs that were specially conceived for the new Antena 2.

According to a press release, the new look is “cool” and suits TV station’s orientation, a TV of modern live talk-shows. Also, the graphics are valorising the slogan and the orientation towards show-biz.