Raptor PR expands leadership team, appoints Clare Wimalasundera as Associate Director

Maggie Hanson All News, Business, Digital & Media, ITC, People, Women in Business

Raptor PR – the world’s only pure b2b tech PR agency for the video games industry – has appointed experienced PR and communications expert Clare Wimalasundera as its new Associate Director, expanding the agency’s leadership team as it prepares for a new phase of growth following a string of new client wins.

An experienced senior PR professional, Clare has been delivering award-winning campaigns and communications strategy to B2B tech brands for over 15 years. She has extensive experience in tech PR, having worked at leading agencies including Kaizo and Limelight PR, as well as in-house for tech platform In Diverse Company. She brings skills in media relations, corporate communications, marketing, crisis comms and SEO. With a passion for emerging tech and web3, her previous client experience includes AppLovin, Bitcoin BSV, MediaCom, and Dentsu, as well as ExpressVPN, Paysafe, Merkle, AudienceScience and Mediarithmics.

At Raptor PR, Clare will be responsible for taking the lead on client accounts, driving communications strategy and providing expert counsel. With her extensive contacts with tech and national media, Clare will help ensure Raptor continues to deliver top quality coverage and support the team in delivering first-class client services and impactful results.

Clare Wimalasundera, Associate Director at Raptor PR, commented:

“Raptor is going through a huge period of growth and when this opportunity to join the team came up it was too good to turn down. Emerging tech and Web3 is at a really crucial point right now and, being a member of Women in Blockchain, supporting clients to educate both stakeholders and media on a global level is super-exciting and a personal passion. The team at Raptor is one of the most talented that I have worked with, with a diverse mix of experience, and I’m looking forward to building on the work they are already doing in the space. An agency that really delivers on its flexible working policy, I am able to focus on delivering exceptional client service AND support my two mini clients at home without feeling guilty. Something which is still really difficult in agency life or any client facing role. I’m excited to see what the future holds as Raptor expands and embraces inclusive ways of working.”

Rana Rahman, Founder and Managing Director, at Raptor PR, added:

“Clare brings additional best in class senior b2b tech experience to bolster Raptor PR’s already formidable skillset. She’s been consulting with us for a few months already, and she’s proven to be a hit with both our clients and team alike. With Clare onboard, Raptor PR is poised for a further burst of hyper-growth, to further cement its reputation as the leading global agency for b2b tech PR for the global games industry.’

Raptor PR’s latest hire comes amid a flurry of new client wins, including Midjiwan, ZEBEDEE and Zibra AI, on top of its engagement with clients such as Ultra and SuperScale. Raptor is currently hiring for a number of positions, so if you’re interested in joining the talented team, please get in touch.

Raptor PR is the world’s only pure b2b tech PR agency for the global video games industry. We champion the pioneers and disruptors in emerging technology verticals that tie into the games industry such as AI, web3, metaverse, and fintech. Data and decades of tech brand experience drive everything at Raptor PR, enabling us to deliver high impact global campaigns and results that matter across audiences in the US, Europe and MENA.

Since January 2021, Raptor PR has developed a diverse portfolio of games industry and emerging tech experience, including the likes of Xsolla, Sandsoft Games, Bidstack, Admix, Zibra AI, Ultra and Kinetix. The agency is hardwired into the business of gaming, with media partners including VB Labs (VentureBeat), Steel Media (PocketGamer), Mobidictum, MCV/Develop, Blockchain Game Alliance, and is member of UKIE.