Sephora, BETC Etoile Rouge and BETC Fullsix employ magic of Christmas in a 360 comms campaign

Maggie Hanson Ads, Creativity, Marketing

Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign.

This is a new opportunity for Sephora, a name synonymous with beauty leadership, to remind the world of the unlimited power of beauty. It’s the power of bringing people together, beauty as the starting point for unforgettable experiences that celebrate the uniqueness that lies within each of us.

The campaign features an enchanting film and print series, both directed by Jonas Lindstroem (ICONOCLAST), and an inspiring musical edit of “Your Own Hands” by Joe Bel.

Breaking away from traditional motifs, the film is an ode to the unexpected joys of life, to celebration, creation, and the art of sharing between people of all ages and backgrounds. The film echoes the belief that the most memorable moments in life are the ones that don’t go as planned, but that become exceptional when we decide to own them.

Based on inspiring human insights, the story captures the individual and collective Holiday wishes of a mixed family — a mother gifting herself a package “from me to me”, a young girl receiving her first mascara (a symbol of beauty exploration, discovery and self-confidence) from an inspiring sister figure and a father offering his son his first fragrance with personal sincerity.

To complete the campaign, a second film showcases the season’s flagship products, available online and in all Sephora stores, as opportunities to reveal the spark in each of us.

Expect to see this dazzling campaign come alive from November 2023 on TV, digital platforms, in-store displays, and across various social media channels, OOH, and DOOH in the Europe zone (including the United Kingdom).

Campaign: Let There Be Sparks
Brand: Sephora
Brand Managers: Steve Lesnard, Benedicte Sugauste, Sandra Samarakody, Tiphaine Goubin, Joanna Rabar
Ad Agencies: BETC Etoile Rouge x BETC Fullsix
Agency Managers: Olivier Vigneaux, Alice Dumortier, Mathieu Roux, Coline Leroy, Lola Premier, Capucine Fontaine
President & Executive Creative Director: Florence Bellisson
Creative Director: Mathilde Adrien-Babillon
Art Directors: Mathilde Adrien-Babillon, Marianne Bricout
Copywriter: Symonne Torpi
Creative Producer: Aurelia Blatry
Music Supervisors: Adam Ghoubali, Seril Farran
Strategic Planners: Arnaud Giscard d’Estaing, Alice Ouary
Creative Resource Coordinator: Anne Guillaume
Director & Photographer: Jonas Lindstroem
Production Company: Iconoclast
Executive Producer: Nathalie Le Caer
Production Director: Guillaume LeFrancois
Production Coordinator: Julia Mongin
Post-Production Director: Cyril Bordesoulle
Post-Production: Poster
Sound Companies: GUM X General Pop
Sound Producer: Marion Toreilles
Print Post Producer: Agathe Guillaud
Print Production Director: Alix Lepreux
Head of Print: Felix Mondino