Diana Mihai, appointed Marketing, Communication and Brand Experience director ING Bank Romania

Diana Mihai joins ING Bank Romania as Marketing, Communication and Brand Experience director, starting June 17th 2024.

Diana has 15 years of experience in the field, on local, regional and global positions, in companies like Reckitt Benckiser UK and Procter&Gamble.

Mihaela Bitu, CEO ING Bank Romania:

Diana joins us in an important moment for the bank, when we celebrate 30 years of activity in Romania, and I trust she will contribute, together with her team, to achieving exceptional results. With her significant local and international experience, I am sure she will play a crucial role in further developing ING Bank Romania

In her 5 years at P&G and 10 in Reckitt Benckiser UK in different positions and areas, Diana worked at consolidating big names like Pampers, Always and Finish, she contributed to launching new brands and entrepreneurial projects. Also, she had an essential role in launching Neuriva in United States, in rethinking the strategy for Air Wick Auto-Spray in Europe and global repositioning of Air Wick.

Diana Mihai:

From all ING brand’s activity and discussions I have had with the team, I was impressed by people, culture, projects, ambitions and the way clients are always on the first place. I am planning to help to an accelerated growth in the following years and to continue to be even better for our clients – with the superior experience, financial education and innovative branding products. I am entrusiastic to join ING team and I cannot wait to continue to build together ING brand

ING Bank Romania is part of ING Group, global international financial institution which offers banking services to over 38,8M individual clients, companies or institutions from 40 countries.