Elizabeth Arden NY and Revlon Inc. released a new film for White Tea

Newsroom Ads, Creativity

Elizabeth Arden New York and Revlon Inc. released a new film for their White Tea fragrance, “Find Your Moment,” starring Sofiya Polyakova.

Set in a serene white flower meadow, the film captures her journey of discovering tranquility in nature. With evocative images, metaphors and open-ended storylines that leave room for imagination this journey celebrates the brand’s iconic tagline “Find Your Moment” and our connection with ourselves and the environment.

The film integrates seamlessly a 200m² white flower field set built with real flowers aimed for an organic, raw atmosphere while reflecting the brand tone. 

It also showcases the collaboration between director Sakari Lerkkanen, cinematographer Radim Strelka, and art director Barbara Santana when it comes to carefully designing every single frame. This intricate set piece is elevated to a life with VFX and colour production by Cheat post-production, and editor Charlie Reddie, complemented by a musical composition from James O’Connell. The sound design is crafted by London-based Soundtrack Creation.

Credits:

Client: Revlon, Elizabeth Arden
Brand: White Tea Fragnance
Director: Sakari Lerkkanen
DOP: Radim Střelka
Executive Producer: Tom Maberly
Executive Producer: Harvey Palmer
Creative: Harry Woulds
Producer: Lucie Lerkkanen
Local Producer: Rodrigo Almeida
Production Manager: Angel Garcia Brown
Production Manager: Joao Rodrigues
Production Assistant: Diogo Candeias
Production Assistant: Margarida Marques
Production Assistant: Vera Roseiro
Production Assistant: Ines Carvalho
Scout: José Aragão

1st Assistant Director: Luis Pires
1AC: Marcel Encarnação
2AC: Alexandre Marques
DIT/Video Assistant: Gustavo Rodrigues
Steadicam: Samuel Tavares
Gaffer: Tiago Jesus
Gaffer: Ricardo Lima

Art Direction: Barbara Santana
Art Direction Assistant: Rodrigo Santana
Props Assistant: José Fontes
Props Assistant: Xavier Paulo
Art Assistant Flowers: Francisco Lacerda
Art Assistant: Jose Luis Cardoso
Art Assistant: Xavier Sousa
Stylist: Freddie Kemp @_freddiekemp_
Stylist Assistant: Taylor Tunaley @taylorltunaley
Stylist Assistant: Marta Teixeira
MUAH: Susana Correia
Still photography: Daniel Pothecary
BTS: Simray Lotay
Driver: Victor Serra

Edit House: Stitch
Edit Producer: Angela Hart @ Stitch
Editor: Charlie Reddie @ Stitch
Sound Company: Soundtrack Creation
Supervising Sound Designer: Sefi Carmel @ Soundtrack Creation
Sound Design and Mix: Aaron Thompson @ Soundtrack Creation
Music Composer: James O’Connell @ Rebel Music & Sound
Post Production Company: Cheat
Post Producer: Sarah Banks @ CHEAT
Grade: Jack McGinity @ CHEAT
VFX: Ben Spalding @ CHEAT