Absolut returns as headliner at UNTOLD 2024
Absolut, the leading imported premium vodka brand, brings unique mixes and a multifaceted world of energy and fun to UNTOLD 2024.
From August 8 to 11, 2024, Absolut will create a fantastic world at UNTOLD where everything is possible under the concept “Born to Mix.” Festival-goers will discover a space defined by energy that brings together multiple facets of fun to create a unique, memorable, and complete experience in which everyone can find themselves.
Absolut has an innovative and versatile spirit that suits a wide range of personalities, reflected in the many cocktail varieties that can be created in the spirit of “Born to Mix,” such as: Absolut Cosmo, always in fashion; Absolut Watermelon, sweet and approachable; Vodka Mule, the life of the party; or Espresso Martini, nostalgic and full of energy.
“Born to Mix is the central idea of the brand’s heritage and is part of its DNA because whether it’s drinks, ideas, or people, life is more interesting when you mix things up and enjoy the variety. Absolut Vodka was created to be mixed with other ingredients, enhancing their taste. Therefore, the Absolut experience at UNTOLD will celebrate how consumers are willing to mix new ideas and experiences alongside a brand renowned for its energy and creative personality,” said Alexandra Pițigoi, Brand Manager Absolut Romania.
UNTOLD fans will be able to experience the “Born to Mix” spirit by exploring Absolut’s activation, which will bring together areas reflecting different styles and ways of having fun, giving them the chance to discover the brand.
About Absolut
Absolut Vodka is a premium vodka brand that is part of the Pernod Ricard portfolio, the world’s second-largest producer of alcoholic beverages. Absolut Vodka was launched in New York in 1979. Its clear, label-less bottle is inspired by an 18th-century medicine bottle and stands out for its simplicity in a market full of extravagance. As for Absolut’s taste, it remains the perfect ingredient for a mix, regardless of the occasion. The entire range of Absolut Vodka is produced in southern Sweden and is pres…
About UNTOLD
In 2024, UNTOLD, the festival that put Romania on the map of the world’s largest events since its first edition in 2015, ranks 3rd among the largest festivals in the world. Reaching its 9th edition, the festival in Cluj-Napoca has positioned itself as one of the most important global musical events. With a diverse lineup that includes both mainstream and underground artists, along with impressive visual shows, each edition of the UNTOLD festival becomes a magical universe that attracts tens of thousands …
UNTOLD is not just a festival; it is a total experience that offers fans a unique atmosphere. Known for its impeccable organization and constant innovation, UNTOLD manages to redefine standards in the music event industry. Year after year, the festival brings together diverse communities, uniting them under the sign of music and the joy of living extraordinary moments together.