Andrei Dragu, appointed Event Director for IAB MIXX Awards Europe

IAB Europe appointed Andrei Dragu as Event Director for MIXX Awards. Andrei has 18 years of experience in Romania’s digital creative industries and has successfully organized MIXX Awards Romania, along with a team of Romanian professionals, and facilitated the international exposure of the best local campaigns.

In the same time, he was involved in creating and implementing innovative digital marketing strategies for an impressive portfolio of clients from various industries: automotive, pharma, FMCG, retail, telecom, or tech. Currently, Andrei is the Chief Integration Officer of GRF+, where his mission is to generate impact through an integrated communication product and digital-driven solutions.

Helen Mussard, Chief Marketing Officer at IAB Europe, commented on the appointment:

“We are thrilled to announce that IAB Europe collaborates with Andrei Dragu to produce MIXX Awards. As a long-standing judge of the awards, Andrei’s unparalleled expertise and passion for digital excellence make him the perfect fit to step into the role of Event Director. His comprehensive involvement across all areas of the event will ensure that the MIXX Awards Europe continue to recognise and celebrate the most innovative and impactful achievements in the digital marketing industry. With Andrei at the helm, we are confident that starting with 2024 IAB MIXX awards will reach new heights, further cementing its reputation as the pinnacle of industry recognition.”

This year’s event has already been managed by him, demonstrating his ability to lead and organize one of the most important moments in the digital marketing industry. The standards have been raised in this edition, and the jury had a very challenging task in selecting the winning campaigns from the 21 categories available here.

Andrei Dragu:

“I am honored to take on the role of Event Director for IAB MIXX Awards Europe. I am grateful to industry colleagues for their participation and exceptional success at IAB MIXX Europe, where I had the privilege of being selected as a juror for 3 consecutive years. Special thanks to the IAB Europe team for their trust, especially Helen Mussard, Chief Marketing Officer, Townsend Feehan, CEO of IAB Europe, and Liz Haines, Industry Programmes & Membership Project Manager at IAB Europe, for initiating me into the secrets of the continental event,”

IAB Romania, affiliated with IAB Europe, is the representative association for the online communication industry in our country. IAB members include representative entities in Romania, such as advertisers, media agencies, creative agencies, performance agencies, publishers, and technology companies and platforms. The Association’s mission is to promote and protect a balanced and healthy online ecosystem through self-regulation actions, professional training, and representation.