OMD UK appointed Clare Peters as Chief Strategy & Effectiveness Officer

Omnicom Media Group (OMG) agency OMD UK appoints Clare Peters, formerly Head of Client and Comms Strategy at Channel 4, as Chief Strategy & Effectiveness Officer, with immediate effect following the recent appointment of Charlie Ebdy to Chief Strategy Officer of Omnicom Media Group. Peters will be tasked with further advancing the insight, analytics, and strategic capability within the agency, as well as working with the CEO, Suzy Ryder, to architect the future roadmap for OMD UK in line with the changing needs of their clients.

During her time at Channel 4, Peters was responsible for the broadcaster’s client and commercial marketing strategy and proposition. In addition, she was a driving force and champion for better representation in media during her time at Channel 4 through projects such as Black to Front and more. Peters was previously Chief Business Strategist at Manning Gottlieb OMD where she worked for 15 years, including six as Head of Planning, and was featured three times in Campaign’s annual list of top 10 planners. Brands Peters has worked on include Age UK, Diet Coke, John Lewis, Sony PlayStation and Virgin Trains.

Peters said

“I feel really privileged to be joining the team at OMD UK. It is an agency that has consistently been in the topflight of our industry and over the last few years has enjoyed incredible levels of success. I’ve already met some wonderful people in the agency and can’t wait to rejoin OMG and to help shape the next chapter of the bRyder says, “Clare embodies everything we value at OMD, her passion for work that delivers impact and results, combined with her passion for creativity, people and representation makes her the perfect fit for our next chapter of growth.”

The news follows new leadership roles for Laura Packshaw, Lina Angelides, Sabina Usher and Helen Barber due to a period of recent growth within the agency.

OMD, an Omnicom Media Group agency, is the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making Better decisions, faster – combining innovation, creativity, empathy, and evidence to deliver better business outcomes. OMD is currently ranked the best performing global media network according to RECMA and the world’s most effective media agency network in the Effie Effectiveness Index.
Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC).usiness.”