Peter Vijverberg new President & COO Hirose Electric

Hirose Electric Europe B.V. is pleased to announce the appointment of Peter Vijverberg as its new President and COO, effective on the 1st of October 2024. With over 12 years of experience within Hirose Electric, Peter, brings a deep understanding of the company’s business, values, and growth objectives, making him the ideal leader to guide the company through its next phase of development in Europe.
Peter Vijverberg has held various key positions at Hirose Electric, with a particular focus on the automotive sector across the EMEA region. Most recently, he served as Vice President and General Manager, overseeing the development and execution of strategic initiatives in a highly competitive market.

His tenure has been marked by notable achievements, including the expansion of Hirose’s automotive connectivity solutions and a solid track record in building customer relationships.

“I am excited to step into this new role and continue Hirose Electric’s legacy of innovation and customer-centric solutions in Europe,” said Peter Vijverberg. “We have a strong team and a wealth of opportunities ahead as we expand our presence in key markets, including automotive, industrial, and consumer. I look forward to working closely with our partners, employees, and stakeholders to build on our momentum and drive the company’s success.”

Having joined Hirose Electric in 2012 as Business Development Manager for EMEA, Peter Vijverberg, quickly rose through the ranks due to his leadership and strategic insights. Over the course of six years, he successfully managed multiple high-growth projects across the EMEA region, fostering partnerships and enhancing Hirose’s presence in key European markets.

From 2018 to 2020, Peter served as Deputy Sales Manager Automotive, further refining his expertise in the automotive sector. His role later expanded when he became Sales Manager Automotive for EMEA, before being appointed as Deputy General Manager Automotive EMEA in 2020. In these roles, he led a series of initiatives that strengthened Hirose’s automotive portfolio, positioning the company as a leader in automotive connectivity solutions.

Peter Vijverberg succeeds Bryan Cullis, who has served as President and COO since 2018. Under Bryan Cullis’s leadership, Hirose Electric Europe experienced significant growth, particularly in expanding the company’s product offerings and increasing its presence in the European market. The company thanks Bryan Cullis for his invaluable contributions and wishes him continued success in his future endeavors.

“With Peter Vijverberg at the helm, we are confident that Hirose Electric Europe is poised for even greater success,” said Takao Nagai, Senior General Manager at Hirose Electric Europe B.V. “His deep understanding of our business and the European market, coupled with his strategic vision, will help us build stronger relationships with our customers and partners as we continue to innovate and grow.”

In his new role Peter Vijverberg will focus on expanding Hirose Electric’s footprint across Europe, reinforcing its leadership in connectivity solutions for automotive, industrial, and high-tech sectors. He will also drive initiatives that align with Hirose Electric’s global goals of innovation, sustainability, and customer satisfaction.

“We are entering an exciting period for the industry, with advancements in technology and growing demand for connectivity solutions that enable next-generation applications,” Peter Vijverberg said. “I am eager to lead Hirose Electric Europe into this new era and ensure we continue to deliver high-quality, innovative solutions to our customers.”