Local Growth and Global Strengthening for Offerista in 2024
Offerista Group, the European market leader in Digital Retail Marketing, closes 2024 with remarkable results, marking accelerated growth both in Romania and globally. By swiftly adapting to market trends and focusing on personalization, the company has managed to deliver intelligent digital campaigns that have achieved tangible results for both local and international retailers.
2024 – The Year of Adaptation and Direct Consumer Connections
“2024 was all about adaptation, speed, and direct connections with consumers,” says Cătălin Pațachia, Country Manager of Offerista Group Romania. The Romanian market has undergone a rapid shift toward digitalization and personalization, and Offerista has responded to these challenges with smart digital campaigns.
Consumers have become more demanding and informed, preferring solutions tailored to their interests. This trend is reflected in the results achieved through interest-based targeting and offers delivered directly to their phones, which recorded a massive engagement rate.
In 2024, Offerista expanded its global presence, with the company now operating in over 30 countries across almost all continents. By joining forces with ShopFully and Flipp, it has strengthened its position as a global leader in digital solutions for Retail Marketing.
“In 2024, we grew locally but strengthened globally. We are part of an ecosystem that provides digital promotion solutions that are efficient for retailers and brands worldwide. Retailers in Romania now benefit from this global network of innovation,” emphasizes Cătălin Pațachia, Country Manager of Offerista Group Romania.
Thanks to the innovative solutions, Offerista continued to deliver concrete results for its clients.
“Retailers have seen an increase in store visitors and visit frequency. Our Drive-to-Store solutions allowed retailers to reach a relevant audience and turn purchase intentions into actions, and the success of personalized campaigns is supported by a Shopper Network of 5 million consumers (and growing),” mentions Cătălin Pațachia.
Trends for 2025 and Plans
Looking ahead to 2025, Offerista predicts a continuation of already established trends: consumers prefer to search for offers online but complete purchases in physical stores. For this reason, players looking to gain and consolidate a significant market share must present brand offers as relevantly as possible online. This trend is detailed in Offerista’s study on consumer behavior, available here.
“Our plans for next year include expanding our network of publishers to continue providing a variety of relevant contexts for brand-consumer discussions, as well as developing campaigns that integrate a complex mix of digital media, leveraging the full potential of technology, expertise, and the Offerista Shopper network,” concludes Cătălin Pațachia.
In the Romanian market, Offerista has continued to stand out as one of the leaders in digital retail marketing solutions, thanks to measurable digital products and integrated campaigns. In 2024, this translated into strengthened market positioning and sustained growth in the local market.
About Offerista Group
Offerista Group, the European market leader in Digital Retail Marketing, has been present in the Romanian market since 2019, providing comprehensive digital promotion services to connect deal-seeking shoppers with retailers.
Offerista Group offers integrated digital promotion services for retailers, using state-of-the-art technical solutions tailored to the local market and continuously improved, benefiting from the expertise of a team of 750 senior professionals across the group.
The digital retail marketing campaigns conducted by Offerista vary in complexity depending on partners’ goals and target audience, reaching a wide network of shoppers to deliver the right message at the right time and through the right channel.