Delsey and Fred & Farid Paris elevate the art of travel in next step of their 2024 global campaign

Following the success of its first chapter, Delsey Paris, Europe’s leading premium luggage brand and the world’s third largest, unveils the next phase of its 2024 global campaign. In collaboration with Fred & Farid Paris, the latest installment explores bold, uncharted territory, drawing inspiration from the stark, untamed landscapes of Lanzarote to redefine the visual identity of modern travel.

For this new chapter, the client and agency tapped Nickolas Lorieux, known for his instinctive modern compositions. Using striking undershot angles, the campaign reimagines the brand’s designs through bold perspectives.

Set against Lanzarote’s raw, otherworldly landscapes, the visuals play with light, texture, and form, allowing the luggage’s design to emerge in sharp contrast. Nickolas Lorieux’s edgy color palette and sweeping wide-angle shots transform the island’s volcanic terrain into a natural stage where minimalism meets quiet drama.

Miriam Hendel, Chief Marketing and Digital Officer at Delsey Paris:

“This campaign continues our exploration of bold visual storytelling, blending design, fashion, and the spirit of travel. Collaborating with Fred & Farid Paris and Nickolas Lorieux, we’ve drawn from Lanzarote’s stark beauty to evolve our aesthetic language. Our goal is to elevate luggage beyond function—to make it a statement piece that embodies a fresh vision of modern travel.”

Yann Rougeron, Creative Director at FRED & FARID Paris :

“Lanzarote offered the perfect canvas to refine DELSEY PARIS’ aesthetic. We wanted to push its luminous, minimalist identity further, using the island’s rugged beauty to frame something timeless yet bold. Following the success of Ben Fourmi’s work on the first campaign, Nickolas Lorieux has brought his own perspective, capturing polarized skies, raw textures, and sweeping compositions that feel both expansive and intimate—perfectly aligned with the brand’s essence.”

This new chapter features 10 posters and a series of digital capsules.

CREDITS

• Agency: Fred & Farid Paris
• Client: Delsey Paris
  • Executive creative director: Olivier Lefebvre
  • Creative director: Yann Rougeron
  • Copywriter: Romain Vauzelle
  • Art directors: Yann Rougeron, Anthony Ear
  • Brand Supervisors: Miriam Hendel, Bérengère Guichard
  • Agency: Cloé Jouteau, Eloïse Latrobe.
  • Agency producers: Maud Whittle, Clémentine Pinsec Glaoui
  • Photographer : Nickolas Lorieux
  • Director: Nathan Saille