McCann Erickson and Dedeman won Grand Effie at Romanian Effies

(adds statements and info from McCann’s representatives)

Effie Romania awarded its 8th edition winners during an awards Gala that took place on Monday.

Dedeman and McCann Erickson Romania won the Grand Effie for “Every Change Helps”, that also won Gold in Retail category.

Effies are awarding the campaigns that earned excellent results based on creative ideas and innovative strategies.

Competition’s jury awarded 37 trophies in 17 categories and Grand Effie: 10 Gold, 18 Silver and 10 Bronze.

The agencies and companies awarded at 2011 Romanian Effies are 23 Communication Ideas&Heineken Romania, BrandTailors, Bridge Communication, CAP, Cohn & Jansen JWT, Cohn&Jansen on behalf of Scala JWT, GAV, GMP Advertising, Graffiti BBDO, Grey Worldwide Romania, Leo Burnett & Target Romania, McCann World Group Romania, Next Advertising, Odyssey Communication, Ogilvy&Mather Romania, OgilvyOne, Papaya Advertising, Propaganda, Publicis Romania, Sister & Co, Webstyler.

The agencies with the biggest number of won trophies are Graffiti BBDO and  McCann Erickson Romania – five each.

Graffiti BBDO received 3 Bronze awards ( in Durables for Dacia – “Agent Dacia avantaj”, in Non-profit/ Pro-Bono, Public service campaigns for BAT – “Upgraded City” and in Telecommunications Internet & Data for Romtelecom Clicknet –  “Telcu Family 3D Clicknet”), 1 Silver (in Telecommunications Voice offers for Telcu Family 3D Voce – “Telcu Family 3D Voce”) and a Gold (in Non-profit/ Pro-Bono, Public service campaigns for Salvează Vieţi – “Don’t Ignore Me” campaign).

The biggest number of awards won by a Romanian communication group, present in 4 different categories and excellence for Non-profit/Pro bono, public service, where Graffiti BBDO won both Bronze and Gold Effie, confirms our work in the last years and prove that we have expanded competences, that bring significant results for our clients campaigns

Nora Marcovici

CEO BBDO Group Romania

McCann Erickson won 2 Gold trophies (in Telecommunications Internet & Data for Vodafone – “The Wedding” and in Retail for Dedeman – “Every Change Helps”) and 2 Silver, both for Rom – “American Rom” in Food Products and Media Efficiency). The Grand Effie trophy for Dedeman adds to those.

 

I’ve said before that Romanian advertising needs leadership and that, in economical crisis, winners will be those brands that maintain consistency and continue to innovate. ROM and Vodafone – Wedding are campaign that many considered an experiment when they appeared –  now the Effies are confirming the efficience of those unconventional approaches. Dedeman is a special case, a local client that invested and built a brand during crisis, defying crisis, and here it was rewarded. We are congratulating all our clients for their courageous decisions made in the last 2 years and we are thanking them for being close to us

Adrian Botan

Creative Partner McCann Erickson

In the 2 new categories of the competition, there were awarded 4 campaigns: in Shopper Marketing – a Silver for P&G Multibrand and “Male Campaign” by Grey Worldwide Romania and, in “Media Efficiency” – a Silver for  Timişoreana –”True football” by GMP Advertising and Webstyler and Rom – “American Rom” by McCann World Group Romania and a Gold forEfix – “Injectors Jam Session” by Odyssey Communication.

The complete list of Effie Awards România 2011 is:

Food Products I

Silver

• Campaign: The Ladybug
  • Brand: Rarăul
  • Submitted by: BrandTailors

• Campaign: Made by Nature, Laboured by Man
  • Brand: Napolact
  • Submitted by: Propaganda

Food Products II

Silver

• Campaign: American Rom
  • Brand: Rom
  • Submitted by: McCann World Group Romania

• Campaign: Cow Entertainers
  • Brand: Milka
  • Submitted by: Ogilvy&Mather Romania

Non -Food Products

Bronze

• Campaign: Kidnappings
  • Brand: Lenor Parfumelle
  • Submitted by: Leo Burnett&Target Romania

Silver

• Campaign: The dream of the moth
  • Brand: Aroxol
  • Submitted by: Bridge Communication

Gold

• Campaign: 28 Days with a smile on your face
  • Brand: Always
  • Submitted by: Leo Burnett&Target Romania

Alcoholic Beverages – Beers & Wines

Silver

• Campaign: A beer in a thousand
  • Brand: Ciuc Premium
  • Submitted by: Heineken România

• Campaign: True Football
  • Brand: Timişoreana
  • Submitted by: GMP Advertising & Webstyler

Gold

• Campaign: Values Standing the test of time
  • Brand: Timişoreana
  • Submitted by: GMP Advertising

Non-Alcoholic Beverages

Silver

• Campaign: Fruits love Granini
  • Brand: Granini
  • Submitted by: Publicis România

Durables

Bronze

• Campaign: Agent Dacia Avantaj
  • Brand: Dacia
  • Submitted by: Graffiti BBDO

Silver

• Campaign: Hitchhiker
  • Brand: Renault Fluence
  • Submitted by: Publicis România

Retail

Gold

• Campaign: Every change helps
  • Brand: Dedeman
  • Submitted by: McCann Erickson

Financial Services

Bronze

• Campaign: ING. Dreamt and done
  • Brand: ING Bank
  • Submitted by: CAP

• Campaign: The Practic Loan from BT
  • Brand: Banca Transilvania
  • Submitted by: Next Advertising

• Campaign: Happiness
  • Brand: Millennium Bank
  • Submitted by: Ogilvy&Mather Romania

Silver

• Campaign: Get Confidence from Raiffeisen Leasing
  • Brand: Raiffeisen Leasing
  • Submitted by: Generic AudioVizual

Gold

• Campaign: House Insurance
  • Brand: Groupama Insurance
  • Submitted by: Leo Burnett&Target Romania

Non-Profit/ Pro- Bono, Public Service Campaigns

Bronze

• Campaign: Upgraded City
  • Brand: British American Tobacco
  • Submitted by: Graffiti BBDO

Silver

• Campaign: Angels among us
  • Brand: Fundaţia pentru Smurd
  • Submitted by: Cohn&Jansen on behalf of Scala JWT

Gold

• Campaign: Don’t ignore me
  • Brand: Salvează Vieţi
  • Submitted by: Graffiti BBDO

Telecommunications Voice Offers

Silver

• Campaign: Telcu Family 3D Voce
  • Brand: Romtelecom Voce
  • Submitted by: Graffiti BBDO

Telecommunications Internet & Data

Bronze

• Campaign: Telcu Family 3D Clicknet
  • Brand: Romtelecom Clicknet
  • Submitted by: Graffiti BBDO

Gold

• Campaign: The Wedding
  • Brand: Vodafone
  • Submitted by: McCann Erickson

Others

Bronze

• Campaign: Destinations
  • Brand: Tarom
  • Submitted by: OgilvyOne

Silver

• Campaign: Injectors Jam Session
  • Brand: Efix
  • Submitted by: Odyssey Communication

Renaissance

Bronze

• Campaign: A legendary U-turn: Bucegi beer
  • Brand: Bucegi
  • Submitted by: Sister&Co

New Product or Service Introductions

Bronze

• Campaign: The purest water in the world
  • Brand: Aqua Carpatica
  • Submitted by: Cohn&Jansen JWT

Silver

• Campaign: Mic.ro Store Keeper
  • Brand: Mic.ro
  • Submitted by: Odyssey Communication

Sustained Success

Silver

• Campaign: Our Bank
  • Brand: CEC Bank
  • Submitted by: Papaya Advertising

Gold

• Campaign: The Story Goes on
  • Brand: Timişoreana
  • Submitted by: GMP Advertising

• Campaign: How about it?
  • Brand: Savana
  • Submitted by: Papaya Advertising

Shopper Marketing

Silver

• Campaign: Male Campaign
  • Brand: P&G Multibrand
  • Submitted by: Grey Worldwide Romania

Media Efficiency

Silver

• Campaign: American Rom
  • Brand: Rom
  • Submitted by: McCann World Group Romania

• Campaign: True Football
  • Brand: Timişoreana
  • Submitted by: GMP Advertising & Webstyler
  • Second Agency: Webstyler

Gold

• Campaign: Injectors Jam Session
  • Brand: Efix
  • Submitted by: Odyssey Communication

Grand Effie:

Winner

• Campaign: Every change helps
  • Brand: Dedeman
  • Submitted by: McCann Erickson