McCann Erickson got its Lions home

Cristina Blanaru Creativity, Marketing

In an absolute first for Romania and CEE,  McCann Erickson Romania won in Cannes some of the most important prizes in advertising’s history:

    • 2 Grand Prix Lions in Promo&Activation and Direct Lions
    • 1 Titanium Lion in Titanium and Integrated
    • 3 Gold Lions in Integrated, Direct Lions, Promo&Activations
    • 1 Silver Lions in Media Lions
    • 2 Bronze Lions in PR Lions

I hope Romanian advertising will not be the same from now on. I hope it will be better and more competitive – for sure, it will be seen different from now on in international competitions. We hope Cannes results we had this year will also inspire others and will attract a new generation of young and talented people towards advertising. We need them.

Cannes awards are the result of the decision we took a few years ago to position ourselves as a regional agency. We decided, back than, to align to international standards and that helped us to make campaigns out of the ordinary for our clients and to win no less than 5 prizes at the most recent Effie awards edition. We are the agency with the most creative and visionary clients, and we thank them for that

Adrian Botan

Creative Partner McCann Erickson.

McCann Erickson managed to achieve the extraordinary performance to win, with the New Rom campaign for Kandia Dulce, 9 awards at advertising’s Oscars, Cannes Lions.

The achievement of getting for the 1st time in Romania and in the region the Cannes’ Grand Prix was completed, in the closing gala of the festival, by a Titanium Lion, accolades that go to the most innovative campaign at international level.

McCann Erickson’s exceptional result places Romania on the map of the most known, creative and performant countries in international advertising industry.

Besides the 9 awards at Cannes Lions, New Rom also got, this year, the following awards:

Romanian Effie Award 2011

  • Silver Effie Award, la categoria Food Products
  • Silver Effie Award la categoria Media Efficiency

New York Festival 2011:

  • Silver in New York Festivals, “Marketing Effectiveness: Consumer Products and Services”
  • Bronz in New York Festivals, “Integrated Media: Product & Service”
  • Bronz in New York Festivals, “Public Relation/Brand Communications: Product and Services Consumer”

Sabre Awards 2011:

  • Gold Sabre Awards in Consumer Marketing – Existing Product

In realizing ROM campaign were involved McCann Erickson, Mccann PR, MRM Worldwide Romania and Universal McCann.

The teams involved in the campaign were:

McCann Erickson:

Adrian Botan – Creative Partner, Dinu Panescu – Group Creative Director, Catalin Dobre – Group Creative Director, Ionut Cojocaru – Art Director, Andra Badea – Art Director, Florin Florea – Copywriter, Sagit Tzur Lahav – Client Service Director, Ruxandra Savulescu – Account Director, Lavinia Vaduva – Senior Account Executive, Ileana Serban Piriu – Human Insight Director;

Universal McCann (Media): Alina Carasol – Media Manager, Victor Croitoru – Planning Director, Monica Stoica – Media Planner;

McCann PR (PR): Ruxandra Vasilescu – PR Manager, Sorina Iordan – PR Executive;

MRM Worldwide Romania (digital): Cristina Birleanu – Account Director, Ramona Mandu – Junior Strategic Planner, Laurentiu Stere – Art Director, Paul Cioc – Copywriter, Viorel Sfetea – Web Developer and Daniel Manea Senior Flash Developer;

AV: Ilinca Nanoveanu – A/V Producer, Tiberiu Munteanu – A/V Manager;

Kandia Dulce: Gabriela Munteanu – Market Activation Manager, Ruxandra Stanuica Barbulescu – Marketing Manager, Gianina Popescu – Brand Manager and Elena Nestor – Brand Manager.