Romanian Audit Bureau of Circulation will monitor radio ads investments

Cristina Blanaru Marketing, Media

Romanian Audit Bureau of Circulation (BRAT) started monitoring the radio advertising investments, through MIP Radio, the second service of this kind in BRAT studies portfolio. Previously, BRAT launched, in January, a monitoring for printed press.

Result of a close collaboration between radio stations and media agencies, MIP Radio started following a BRAT decision taken in October 2010 and has a dedicated team and department inside the association.

MIP Radio will offer results for monitoring 7 radio stations, aiming to monitor 10 radios by the end of the year.