Cismigiu’s Alleys named after books, in publishing house’s campaign

The alleys in Bucharest park Cismigiu received book names, in a campaign launched by Litera publishing house that aims to promote the books and to lure Bucharest people to read.

Signs with the name of the books, photos with the cover and a short presentation of the volume were placed next to alleys’ names in Cismigiu, where they will stay by the end of August.

The campaign was conceived by the communication department of Litera publishing house.