HyperActive and Orange relaunched the online platform for Orange Young

Cristina Blanaru Creativity

HyperActive and Orange relaunched the online platform for Orange Young, Nelimiteaza-te.ro (Unlimit Yourself), with a new visual identity and a fresher structure.

The new approach implemented on the platform bets on interactivity, the key element of the program that targets young peple of 14-26 y.o.

The platform encourages its users to create an account and accumulate points from all activities they make on the site, from uploading photos to playing Flash games, share on Facebook or play games in internet banners.

With the points they accumulate, the users can buy different awards offered by Orange in Goodies Box section, such as concert tickets, Aqua Park vouchers or access to parties.

We created a platform to offer the young people, in any moment, diverse interaction ways and rewards them with different and constant prizes for their participation. And because young people are never still, we conceived the site in such a way so we can adapt and improve permanently (…)

Bogdan Gheorghiu

Creative Director HyperActive.

For the website, HyperActive offered strategy, creative and implementing services, while the promotion of the interactive platform was supported by Initiative through a campaign that ran on all communication channels, from 3D spot to OOH animations, standard and interactive banners and Facebook ads.

The platform continues, under a new identity, the campaign that started in 2010 and has a new creative concept that allows a bigger digital interaction between consumers and brand.

The HyperActive team included in the project included Bogdan Gheorghiu-Creative Director, Vlad Macarie – Senior Art Director, Ionut Andrei – Project Manager and Alina Marin – Account Manager.

HyperActive is a full service interactive agency that offers complete solution of communication and digital marketing. The agency, along with Lowe & Partners, Initiative, Brand Connection, GolinHarris Bucureşti and Medic One, forms one of the most powerful communication groups in Romania.