Romanian agencies and creatives – less entries at 2011 Golden Drum but already 21 shortlisted works

Cristina Blanaru Creativity

Romanian agencies almost halved their entries at 2011 Golden Drum, where they participate with 70 works, down from 129 last year, according to organizers. Although the numbers are smaller, the Romanian agencies already entered the shortlists with 16 entries, while Romanian creatives participating to Piran Poster Award have 5 works in finals.

The information regarding the number of Romanian entries at 2011 Golden Drum came with a press release announcing the total number of entries at this year’s edition of the festival.

According to official data, applicants from 37 countries have entered 1,701 works at the 18th Golden Drum’s Competition. 1,491 entries will compete for 14 Grand Prix Awards, Golden Drums, Silver Drums, Golden Rose, Golden Net, Brand Grand Prix, Virtuoso and Golden Watch Award, while 210 posters have been entered in the Piran Portoroz Poster Award

As the first shortlists were already announced, Romanian agencies are on them with 16 works as it follows:

Single Channel Shortlist 2011

Finalists of Group A. Film (television, cinema & online)

  • “The Girl”: brand Bergenbier Unfiltered, client Bergenbier, agency Leo Burnett & Target
  • “Repeated love”: brand QFort, client Casa Noastra, agency Next Advertising
  • “Ben”: brand Lexus, client Toyota Romania, agency Saatchi&Saatchi
  • “Train”: brand Anim’Est, client Este’N’Est, agency Ogilvy Romania
  • “Jealousy”, brand and client Iqads.ro, agency Next Advertising
  • “Earthquake”: client Multiple Sclerosis Society Romania, agency Saatchi & Saatchi Romania

Finalists of Group B. Press

  • “Star wars”: client Renault, agency Publicis Romania

Finalists of Group C. Outdoor

  • “American Rom”: brand Rom, client Kandia Dulce, McCann Erickson Romania
  • “Riding the walls”: brand Seat, agency Ogilvy Romania
  • “You are Here”: brand TAROM, agency Ogilvy Romania
  • “Drifting Away Diana” for HBO, agency Propaganda

Finalists of Group D. Radio

  • “GPS” for Seat, agency Ogilvy Romania

Finalists of Group G. Digital

  • “Write on the sky” for Orange , agency Senior Interactive
  • “Facebook’s First Theatre Play” for Undercloud, agency Propaganda

Multichannel Shortlist

  • “American Rom” for Rom, client Kandia Dulce, agency McCann Erickson Romania
  • “The Wedding” for Vodafone, agency McCann Erickson Romania

Also, in Piran Poster Awards competition there are 5 Romanian teams / works, as it follows:

“The Sound of Piran – Seagull” by Andrei Dragan and Erik Erdokozi from X3 (Timisoara)
“A CLOCKWORK ORANGE” by Andrei Radu Popescu
“The Sound of Piran – Violin” by Andrei Dragan and Erik Erdokozi from X3 (Timisoara)
“The Interview” by Erik Erdokozi from X3 (Timisoara)
“Jonathan Livingstone Seagull” by Anton Gherca and Mihai Leonte.