Romanian Black Friday, from eMAG and Flanco

Cristina Blanaru Digital & Media, ITC, Marketing


eMag and Flanco organize the 1st Black Friday in Romania, offering discounts going up to 60% of the price for the most wanted IT products, electronics, appliances etc brough Friday, November 25th.

The tradition comes from US, where is a national phenomena in traditional and online retail. Black Friday also marks up the opening of Christmas shopping season, being also the day with the most promotions in the year, when 75% of Americans are assaulting stores to find out the cheapest products.

In Romania, the event will stimulate the electro-IT market, where it is expected to register a record number of sales.

We prepared a stock of over 30,000 products and we are expecting this event to generate the highest number of visitors and orders in a single day

Radu Apostolescu,

Vicepresident & Development Director eMAG.

The discounts in Black Friday campaign will reach to 60%. This way, the clients will be able to buy fridges with only RON 499, washing machines with RON 699 and photo cams for RON 149.