Romanian ABC to change name in 2012

Cristina Blanaru Marketing, Media

Romanian Bureau for Circulation Audit (BRAT) will change its name in 2012, aiming that the new name to include the entire activity of the institution – circulation audit, National Study of Audience, SATI – measurement of online audience for websites and MIP – advertising investments monitoring, Mediafax writes.

According to Mediafax, BRAT – Romanian ABC – intends to change its name and is currently in the phase of making proposals for new names. The decision to change BRAT’s name was taken by institution’s management board.

The new name should be in line with the entire activity of the institution

BRAT also started a project of monitoring of outdoor advertising investments and runs discussions on this matter with the newly founded Romanian Outdoor Association. The 1st results of the study regarding outdoor advertising investments are scheduled for April-May.

BRAT will also modify its website and announced a future  increase in number of members, with a high growth coming from online.