Vodafone rethinks global brand identity

Vodafone has called a review of its global brand identity as competition among mobile operators intensifies, according to Brand Republic.

The company has appointed The Partners to carry out the work, following a pitch against four undisclosed firms.

The Partners’ first task will be to “review Vodafone’s global brand identity and guidelines and make recommendations”.

In Romania, Vodafone launched recently a series of new initiatives, such as http://www.vodafonenewsroom.ro/ and a campaign along with new internet services.