Author: Cristina Blanaru
VCCP US appoints Matt MacDonald as Chief Creative Officer
Creative agency VCCP US appointed Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside […]
Javier Campopiano returns as Executive Jury President for the 2025 NYF Advertising Awards
New York Festivals Advertising Awardsis thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, […]
Builders Club, behind Hublot’s latest campaign featuring Novak Djokovic
New York and London-based creative studio Builders Club is thrilled to announce the collaboration for Hublot’s latest campaign featuring tennis legend Novak Djokovic. This exciting campaign, launched in Paris, is […]
Huggies® and Zulu Alpha Kilo are transforming mothers’ hugs into unique baby sleep tracks.
Huggies® is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug — an innovative digital tool that creates a sleep track inspired […]
ACT Care Awards announce the 2024 jury of Experts
For the 2024 edition of the ACT Care Awards, a panel of 15 experts will evaluate 30 outstanding campaigns that champion care for people and the planet. The campaigns, chosen […]
Ogilvy UK London – no.1 on AME Award’s 2024 Agency Report, Dove – 1st on 2024 Brand Report
New York Festivals AME Awards announces the 2024 AME Report, an annual rankings brief, compiled from the results of the AME Grand Jury sessions. With over 30 years of honoring […]
Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper
For decades, Microsoft has provided the best universal software tools for PC users. But for some fans, when it comes to their love for the Microsoft brand, it’s all about […]
Sorin Dutoiu, Yolo Media: Clients need a creative approach and strong knowledge
AdHugger continues the series about the Romanian PR industry with Sorin Dutoiu, Managing Partner YOLO Media, and talked about the impact of the new technologies, AI, VR, what the future will […]
The Public Advisors: The emergence of digital tools has significantly enhanced our ability to measure campaign effectiveness
AdHugger sat down with Simona Dan & Raluca Mihalachioiu, Managing Partners The Public Advisors, and discussed the topics we all want to know answers at: how is better and what […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]