Author: Cristi Filipescu
Rusu+Borțun started the collaboration with Biofarm for two brands
Rusu+Borțun recently became the advertising agency for two of the brands owned by Biofarm and will offer strategy and creative services for 360 campaigns [ATL, digital, trade marketing]. The selection […]
Romanian Dana Bulat of United Media Services, part of M&M Global Awards 2023′ International Jury
One of the best-known specialists of the local media market, Dana Bulat, General Manager and Owner of the United Media Services agency, will be part of the prestigious M&M Global […]
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign
Leroy Merlin is a brand with great ambitions and great development plans. From strategic ranges designed to surprise customers, to increasing the offer in parallel with the current needs of […]
DDB Romania launched a new communication platform for McDonald’s Romania
When you have to take into account everyone’s budget and appetites, any meal with family or with friends can turn into an equation with unknowns. To help consumers keep up […]
Win with the best movie duo and Bobonete, in the first national promotion Pepsi and Lay’s, signed by DDB Romania
Pepsi and Lay’s are two brands always up for fun times together and that have always known how to surprise the consumer, the first national promotion fitting perfectly into these […]
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]
When the holidays can get a little too much, Pepsi helps you face them in style at the Corner of Dilemmas
With the holidays knocking at our door with more enthusiasm than carolers, it doesn’t take much of a stretch of the imagination to know what awaits us. Christmas is a […]
Roxana Niță (DDB Romania) was chosen by the famous The One Club among Europe’s Next Creative Leaders
Roxana Niță, Creative Director of DDB Romania, was chosen by the famous The One Club For Creativity and The 3% Movement as the Next Creative Leader for Europe, together with […]
RBC fully takes over the Fullscreen Digital software company
Romanian Business Consult (RBC), the local market leader in IT solutions for modern retail and banking, buys Fullscreen Digital, a local software development company with expertise in digital transformation projects […]