Author: Romanita Oprea
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]
Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Ipsos, one of the world’s leading market research companies, announces the acquisition of Whereto Research, a key player in public sector research in Australia. Based primarily in Melbourne, Whereto Research […]
Andra Iacob takes over the Chapter 4 Romania agency: a new vision for strategic and sustainable communication
The communication agency Chapter 4 Romania announces the appointment of Andra Iacob as Managing Director. In her new role, Andra will lead the agency’s strategy and development in Romania. Previously […]
Cristiana Belodan returns to the world of advertising agencies as Managing Director MullenLowe Romania
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s […]
Romanian integrated communication agency Oxygen undergoes brand uplift
Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]
Oxygen selected, for the 3rd time in a row, as PR & internal communication agency for PPC
Oxygen was appointed, following a complex selection process, the PR and internal communication agency of the Romanian companies of the PPC group, a regional leader in the field of energy […]
Offerista study: Romanians, smaller budget when shopping for holidays than in 2023
The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]
Crafters: Communication tends to be more conversational and human
AdHugger continues the series about the Romanian PR industry with Alexandra Enachescu and Oana Odobescu, Co-Founders Crafters, and talked about the impact of the new technologies, AI, VR, what the future […]
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]