Category: Gaming
Overwolf hires from Epic Games & Twitch to boost global brand partnerships team
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include […]
Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales
Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]
Talita launches new GTA V gaming experience based on real stories from victims of prostitution and sex trafficking
In the GTA V city of Los Santos, prostitutes are exploited, beaten, robbed and killed with no rescue in sight. Until now. Swedish non-profit organization Talita has launched a new […]
Bidstack launches dedicated sports division and closes multi-year deal with Simwin Sports
Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation […]
Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]