Category: Business
MSL Romania launches MSL Consultants, Andreea Logigan – Managing Director
MSL launched, in Romania, MSL Consultants, agency specialized in high-level Corporate Reputation, Executive Positioning, Issue & Crisis Management and Public Affairs services. The new agency operates under the MSL brand, […]
Imagination UK & Europe bolsters leadership team with Executive Director appointment
Global experience design company Imagination appointed Tom Arendas as Executive Director in UK and Europe. Arendas will champion the company’s outstanding work and push into new sectors such as tech, […]
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s […]
L’Oréal Romania: Smaranda Teleabă takes over as Chief Marketing Officer, Raluca Duță becomes Head of L’Oréal University for E-Commerce
Starting July, Smaranda Teleabă took over as Chief Marketing Officer L’Oréal România, with the mission to continue the transformation of CDMO department towards digital innovation in marketing and e-comemrce started […]
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Lidl Romania: Georgiana Radu takes over as Country Acquisitions & Marketing Director
Georgiana Radu takes over as Country Acquisitions and Marketing Director at Lidl Romania and will coordinate the strategies in the 2 areas for the products in store’s portfolio. By assuming […]
Wunderman Thompson has appointed Simona Suman as Chief Creative Officer at its German office
Simona Suman joins Wunderman Thompson Germany from MRM/McCann Romania where she was Executive Creative Director. She replaces Michael Kutschinski, who left Wunderman Thompson on June 1st to pursue new professional opportunities. Suman will report directly into CEO […]
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in […]
Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
Romanian email marketing market: Mediapost Hit Mail group bought 75% of White Image
White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, […]