Category: Business
Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, […]
Italmark and AUGE present Extinction, in an integrated communication campaign to launch of the first room scent that saves the environment
Italmark, a supermarket chain born in Brescia and strongly connected with its territory, has presented Extinction – the first environmental perfume at risk of extinction: an innovative project of sustainability […]
Adrenallina Sports PR & more becomes an agency dedicated to events and corporate programs
Adrenallina Sports PR & more, the first PR agency dedicated to sports communication in Romania, has rebranded itself as an agency focusing on events, trainings, and corporate programs in the […]
Demet Ikiler joins Publicis Groupe as COO EMEA; reinforcing regional leadership
Publicis Groupe announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Demet joins after over […]
Ioana Munteanu is the new Creative Director of GOLIN Romania Golin makes a strategic move for the local PR market, bringing Ioana Munteanu, a creative with extensive experience in communication […]
Broadsign retains Out of Home Capital as a Global Strategic Advisor
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its […]
Novo Nordisk Enters a New License Agreement for the Enterprise Execution Software Howwe®
Novo Nordisk, a global healthcare company committed to preventing and treating diabetes, obesity, and other serious chronic diseases, has entered into a new license agreement with Howwe Technologies, an enterprise […]
Bidstack launches dedicated sports division and closes multi-year deal with Simwin Sports
Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation […]
The leading Nordic event agency LIWLIG Group acquires Danish event agency and grows to €100 million net sales level
The leading event agency group in the Nordics, LIWLIG, has acquired Danish event agency Welcome A/S, one of the largest event agencies in Denmark, with revenue of around €6 million. […]
Displate takes their esports partnership game to the next level and becomes an official sponsor of the LEC
Displate, the leading marketplace of premium metal posters, has announced an official sponsorship agreement with the League of Legends EMEA Championship (LEC) for the 2023 season. This partnership, coordinated by SPORTFIVE, […]