Category: Business
Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients
In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and […]
iProspect and Dentsu won Zalando media account following a competitive pitch
iProspect, a dentsu company, was appointed global media agency of record for Zalando, leading European platform in fashion and lifestyle. The decision comes after a competitive pitch aimed at consolidating […]
Romanian Godmother: 120% increase in 2022, reaching the pre-pandemic turnover value
During the previous 12 months, Bucharest based agency Godmother managed almost 600 projects and organized over 100 events for its clients. Valentin Văcăruș, Managing Director Godmother „2022 was an intense […]
idverde appoints Richard Blumberger as Group Chief Financial Officer
Olivier Brousse, CEO of the idverde group, has announced that Richard Blumberger has been appointed Group Chief Financial Officer (CFO) as from 16th January 2023. He will report directly to […]
AdInMo expands in-game commercial team
AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy. Yasin brings extensive digital and cross-media advertising […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Deutsche Welle uses TeamViewer to provide secure IT support for its global network of correspondents
The Deutsche Welle, Germany’s international broadcaster, announces the use of TeamViewer to support its IT for its global network of correspondents. With TeamViewer’s Enterprise Connectivity Suite Tensor deployed, the Deutsche […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
Roxana Niță (DDB Romania) was chosen by the famous The One Club among Europe’s Next Creative Leaders
Roxana Niță, Creative Director of DDB Romania, was chosen by the famous The One Club For Creativity and The 3% Movement as the Next Creative Leader for Europe, together with […]
Interbrand announced global leadership promotions
Daniel Binns, CEO of Interbrand’s North America business has been named Global Chief Growth Officer. Simon Thun, CEO in Central & Eastern Europe assumes the role of Global Chief Client […]